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PROMETEO
REBRAND has been funded by GVA in the PROMETEO call
LENI has achieved a great challenge in the PROMETEO call, the most important and competitive call for scientific excellence in Comunidad Valenciana. The project, called REBRAND, Mixed Reality and Brain decissions, will investigate in the concept of user reality function (FRU) and its influence on the ability to make human decisions
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Mariano Alcañiz is co-author of a recently published article: The role of consumer data in marketing: A research agenda, in Journal of Business Research
News Mariano Alcañiz, Director of LabLENI, is co-author of a recently published paper entitled “The role of consumer data in marketing: A research agenda”, in Journal of Business Research. This research offers an integrative framework that focuses on the forms of...
Best paper award – Academy of Management
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Science For Ukraine
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Mariano Alcañiz, speaker at the XXIV International Update Congress on NEURODEVELOPMENT DISORDERS
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The i3B Institute and Ivat-tur with the tourism sector
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