Description

Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles

Authors

Rojas, Juan-Carlos; Contero, Manuel; Bartomeu, Noemi & Guixeres, Jaime.

Lab

CBR

Date

10/10/2019

Area

Pubcite

Packaging Technology and Science, 28(12), 1047–1056.