Description

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

Authors

Guixeres, Jaime; Bigne, Enrique; Ausin-Azofra, Jose Manuel; Colomer, Adrián; Fuentes-Hurtado, Felix & Naranjo-Ornedo, Valery.

Lab

CBR

Date

13/10/2019

Area

Pubcite

Frontiers in Psychology