The paper presents a virtual reality serious game for the behavioral experience and evaluation of psychological needs: attachment, self-esteem, self-efficacy and maximization of pleasure and minimization of distress.
Publication link: https://www.mdpi.com/2076-3417/11/4/1971
Mariano Alcañiz is co-author of a recently published article: The role of consumer data in marketing: A research agenda, in Journal of Business Research
News Mariano Alcañiz, Director of LabLENI, is co-author of a recently published paper entitled “The role of consumer data in marketing: A research agenda”, in Journal of Business Research. This research offers an integrative framework that focuses on the forms of...
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