The influence of virtual reality in e-commerce

Oct 15, 2019

Description Authors Martínez-Navarro, Jesus; Bigné, Enrique; Guixeres, Jaime; Alcañiz, Mariano & Torrecilla-Moreno, Carmen. Lab CBR Date 15/10/2019 Area Pubcite Journal of Business Research Back Visit Paper...

Home-exercise Childhood Obesity Intervention: A Randomized Clinical Trial Comparing Print Versus Web-based (Move It) Platforms

Oct 14, 2019

Description Authors Bruñó, Alejandro; Escobar, Patricia; Cebolla, Ausias; Álvarez-Pitti, Julio; Guixeres, Jaime; Lurbe, Empar; Baños, Rosa & Lisón, F.Juan. Lab CBR Date 14/10/2019 Area Pubcite Journal of Pediatric Nursing Back Visit Paper...

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

Oct 13, 2019

Description Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising Authors Guixeres, Jaime; Bigne, Enrique; Ausin-Azofra, Jose Manuel; Colomer, Adrián; Fuentes-Hurtado, Felix & Naranjo-Ornedo, Valery. Lab CBR Date...

Methodological bases for a new platform for the measurement of human behaviour in virtual environments

Oct 12, 2019

Description Methodological bases for a new platform for the measurement of human behaviour in virtual environments Authors Marín-Morales, Javier; Torrecilla-Moreno, Carmen; Guixeres, Jaime & Llinares, María Del Carmen. Lab CBR Date 12/10/2019 Area Pubcite...

A Comparison of Physiological Signal Analysis Techniques and Classifiers for Automatic Emotional Evaluation of Audiovisual Contents

Oct 11, 2019

Description A Comparison of Physiological Signal Analysis Techniques and Classifiers for Automatic Emotional Evaluation of Audiovisual Contents Authors Colomer-Granero, Adrián; Fuentes-Hurtado, Félix; Naranjo-Ornedo, Valery; Guixeres, Jaime; Ausín-Azofra, Jose Manuel...

Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles

Oct 10, 2019

Description Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles Authors Rojas, Juan-Carlos; Contero, Manuel; Bartomeu, Noemi & Guixeres, Jaime. Lab CBR Date 10/10/2019 Area Pubcite Packaging...