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28 infrared cameras record the movements performed by actors. Optitrak allows to capture those movements and generate animations in 3D avatars. In addition, two facial recording devices collect the gestures of the actors' faces for their integration into the 3D characters. In these facilities high impact projects are carried out in multiple fields. In all of them, there is a factor in common: the need to integrate characters in certain environments, digitally, to provide them with natural movements.
Mariano Alcañiz, director of LabLENI, explains that this “is essential to give realism to the characters that are part of a virtual environment and thus generate social presence and reactions similar to those that occur in real life. To generate emotions, realism and naturalness in the movements of the avatars are very important. And this is possible in our facilities ”.
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Roadmapping Extended Reality
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We are looking for children with autism to test a diagnostic system with virtual reality
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New project e-DIPLOMA
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Mariano Alcañiz is co-author of a recently published article: The role of consumer data in marketing: A research agenda, in Journal of Business Research
News Mariano Alcañiz, Director of LabLENI, is co-author of a recently published paper entitled “The role of consumer data in marketing: A research agenda”, in Journal of Business Research. This research offers an integrative framework that focuses on the forms of...
Best paper award – Academy of Management
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