We are a multidisciplinary research team joining efforts to shape the future of:

Augmented Reality

Computer Vision

Human-computer interfaces

Consumer neuroscience

Retail spaces

Shopper behavior analysis



Virtual Rehabilitation


Organizational neuroscience

ICT for mental health

VR training


LabLENI shows the last applications developed for Pamesa Cerámica in CERSAIE 2019 on Bolonia (Italy)

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Neuromarketing Workshop

On September 18, Leire Bastida and Ana Moya de Tecnalia, as well as Javier Marín of LENI (Immersive Neurotechnology Laboratory) of the UPV brought us closer to the world of emotions and stimuli in a neuromarketing workshop...

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LENI leads a virtual reality and neuroscience project to evaluate and improve leadership capacity in companieshttp://www.upv.es/noticias-upv/noticia-11403-demeter-es.html

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REBRAND has been funded by GVA in the PROMETEO callLENI has achieved a great challenge in the PROMETEO call, the most important and competitive call for scientific excellence in Comunidad Valenciana. The project, called REBRAND, Mixed Reality and Brain decissions,...

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Iberquimia Digital Award for ATEMIN

Our project ATEMIN led by Martin Brainon has been awarded with the IV Iberquimia Digital Award Iberquimia closed its fourth edition, held on April 4 at the Hotel Ilunion Atrium in Madrid, with the delivery of the IV Iberquimia Digital Awards that recognize the...

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