We are a multidisciplinary research team joining efforts to shape the future of:
Analysing human being behavior in front of marketing actions like audiovisual campaigns and in front of retail experience both in physical and online stores.
LabLENI shows the last applications developed for Pamesa Cerámica in CERSAIE 2019 on Bolonia (Italy)leer más
On September 18, Leire Bastida and Ana Moya de Tecnalia, as well as Javier Marín of LENI (Immersive Neurotechnology Laboratory) of the UPV brought us closer to the world of emotions and stimuli in a neuromarketing workshop...leer más
LENI leads a virtual reality and neuroscience project to evaluate and improve leadership capacity in companieshttp://www.upv.es/noticias-upv/noticia-11403-demeter-es.htmlleer más
REBRAND has been funded by GVA in the PROMETEO callLENI has achieved a great challenge in the PROMETEO call, the most important and competitive call for scientific excellence in Comunidad Valenciana. The project, called REBRAND, Mixed Reality and Brain decissions,...leer más
LabLENI and iTEAM have set a virtual cave that uses 5G technology in the 7th Global 5G Eventhttp://www.rtve.es/alacarta/videos/telediario/td1_5g_180619/5285850/leer más
LabLENI will participate in the 7th Global 5G Event in Valencia The Palace of Congresses of València will gather, from June 17th to 21st, more than 800 international experts to address the present and future for mobile telephony and the 5G technology industry, current...leer más
The Journal of Business Research has published the article "The influence of virtual reality in e-commerce"https://www.sciencedirect.com/science/article/pii/S0148296318305332?dgcid=coauthor#f0005leer más
Our article "Affective computing in virtual reality: emotion recognition from brain and heartbeat dynamics using wearable sensors" has received 1.647 article views in 2018, so it as one of the top 100 read neuroscience papers for Scientific Reports in 2018....leer más
Our project ATEMIN led by Martin Brainon has been awarded with the IV Iberquimia Digital Award Iberquimia closed its fourth edition, held on April 4 at the Hotel Ilunion Atrium in Madrid, with the delivery of the IV Iberquimia Digital Awards that recognize the...leer más
Where are we?
Polytechnic City of the Innovation – Building 8B – 3rd Floor
Camino de Vera s/n 46022