Mariano Alcañiz is co-author of a recently published article: The role of consumer data in marketing: A research agenda, in Journal of Business Research

Mariano Alcañiz, Director of LabLENI, is co-author of a recently published paper entitled “The role of consumer data in marketing: A research agenda”, in Journal of Business Research. This research offers an integrative framework that focuses on the forms of consumer data disclosure and the company usage of consumer data.

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