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Mariano Alcañiz is co-author of a recently published article: The role of consumer data in marketing: A research agenda, in Journal of Business Research
The final version – containing full bibliographic details – is now available online!

Mariano Alcañiz, Director of LabLENI, is co-author of a recently published paper entitled “The role of consumer data in marketing: A research agenda”, in Journal of Business Research. This research offers an integrative framework that focuses on the forms of consumer data disclosure and the company usage of consumer data.

Anyone clicking on this link before May 25, 2022 will be taken directly to the final version of this article on ScienceDirect. No sign up, registration or fees are required!

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