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Neuromarketing Workshop
LabLENI and Tecnalia participated in a neuromarketing workshop in AMETIC
On September 18, Leire Bastida and Ana Moya de Tecnalia, as well as Javier Marín of LENI (Immersive Neurotechnology Laboratory) of the UPV brought us closer to the world of emotions and stimuli in a neuromarketing workshop http://enem.ametic.es/taller-de-tecnologias-cognitivas-para-ayudar-a-nuestro-negocio/
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Roadmapping Extended Reality
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We are looking for children with autism to test a diagnostic system with virtual reality
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New project e-DIPLOMA
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Mariano Alcañiz is co-author of a recently published article: The role of consumer data in marketing: A research agenda, in Journal of Business Research
News Mariano Alcañiz, Director of LabLENI, is co-author of a recently published paper entitled “The role of consumer data in marketing: A research agenda”, in Journal of Business Research. This research offers an integrative framework that focuses on the forms of...
Best paper award – Academy of Management
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