This project, funded by the DGT of the Ministry of the Interior, aims to carry out a study to verify the persuasive impact of audiovisual material from road prevention campaigns.

To do this, it is intended to capture different physiological and behavioral measures that will later be analyzed. From this analysis will be extracted, through the use of methods based on cognitive neuroscience models, results are the qualities that said audiovisual material must have to produce a persuasive impact on the public.

Funded by the DGT with file number SPIP2015-01848.