Heineken Chair
Heineken Chair
Agency
UPV (Valencia, Spain)
Lab
CBR
Area
Shopper behavior analysis
Years
2013 – 2018
Partners
Heineken
Description

The purpose of the HEINEKEN – UPV Chair is the promotion and development of training activities, dissemination, knowledge transfer and research and development in the field of new technologies and neurosciences applied to the communication, distribution and consumption segment. The Chair, which involves several HEINEKEN SPAIN departments such as HORECA, Marketing and Food.
http://www.upv.es/contenidos/CHEINEKE/

Projects in this Chair: SMK Retail 3D Shelf-management Category Vision Heineken Connect iBeer Study Neuroadvertise