The ultimate goal of PromotionVR is the creation of a system that allows the agile and orderly development of content and immersive virtual reality experiences related to different tourist locations throughout the city of Valencia.

To do this, different tools and user profiles have been proposed during the workflow: the creation of 3D graphic resources by 3D modelers, the panoramic and stereoscopic capture of tourist scenes, the configuration and preparation of the project through a content editor. , the panoramic and stereoscopic capture of tour guides in a cyclorama studio, the upload of results to the central server and the final immersive user experience through a virtual reality viewer.