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Radio interview to Carmen Torrecilla
Assessment through neuroscience of the brand choice at the selling point. An integrated analysis of eye tracking and human behavior tracking by means of virtual reality
Last March 9 our colleague Carmen Torrecilla Moreno gave a radio interview recorded by the Plaza Radio program "Obligaciones las justas". She talked about her doctoral thesis entitled “Assessment through neuroscience of the brand choice at the selling point. An integrated analysis of eye tracking and human behavior tracking by means of virtual reality”.
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Roadmapping Extended Reality
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We are looking for children with autism to test a diagnostic system with virtual reality
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New project e-DIPLOMA
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Mariano Alcañiz is co-author of a recently published article: The role of consumer data in marketing: A research agenda, in Journal of Business Research
News Mariano Alcañiz, Director of LabLENI, is co-author of a recently published paper entitled “The role of consumer data in marketing: A research agenda”, in Journal of Business Research. This research offers an integrative framework that focuses on the forms of...
Best paper award – Academy of Management
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