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We start a new collaboration project with INETUM
New project in the field of human behavior research
Mariano Alcañiz, Director of LabLeni and Antonio Carmona, Balearic Island, Valencia & Murcia Regional Manager for INETUM have met to start a new collaboration project funded by CDTI in the field of consumer behavior research.
Happy to continue collaborating with this great company and grateful for the trust!
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Roadmapping Extended Reality
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We are looking for children with autism to test a diagnostic system with virtual reality
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New project e-DIPLOMA
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Mariano Alcañiz is co-author of a recently published article: The role of consumer data in marketing: A research agenda, in Journal of Business Research
News Mariano Alcañiz, Director of LabLENI, is co-author of a recently published paper entitled “The role of consumer data in marketing: A research agenda”, in Journal of Business Research. This research offers an integrative framework that focuses on the forms of...
Best paper award – Academy of Management
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