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Radio interview to Carmen Torrecilla
Assessment through neuroscience of the brand choice at the selling point. An integrated analysis of eye tracking and human behavior tracking by means of virtual reality
Last March 9 our colleague Carmen Torrecilla Moreno gave a radio interview recorded by the Plaza Radio program "Obligaciones las justas". She talked about her doctoral thesis entitled “Assessment through neuroscience of the brand choice at the selling point. An integrated analysis of eye tracking and human behavior tracking by means of virtual reality”.
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