Citizen Behaviour Research Exploring Digital Frontiers: Advanced research to enrich citizen experience through artificial intelligence and extended realities. Home Research Areas Neurovisual Neuroretail Neurogastronomy People Projects Publications Projects AllAI in Enhanced Experiences for Commerce, Culture, and TourismCBR ViewshopAI in Enhanced Experiences for Commerce, Culture, and Tourism, CBR ProMotionVRAI in Enhanced Experiences for Commerce, Culture, and Tourism, CBR BitscopeCBR GUEST INTELLIGENCECBR HeliosAI in Enhanced Experiences for Commerce, Culture, and Tourism, LLM Heineken ChairCBR ARECBR SmartshelfCBR ARPCBR DGT StudyCBR