Analysising human being behaviour in front of marketing actions like audiovisual campaigns and in front of retail experience both in physical and online store.



J., Bigné, E., Guixeres, J., Alcañiz, M., & Torrecilla, C. Martínez-Navarro (2019). The influence of virtual reality in e-commerce. Journal of Business Research, 100, pp. 475-482.


A., Escobar, P., Cebolla, A., Álvarez-Pitti, J., Guixeres, J., Lurbe, E., ... & Lisón, J. F. (2018). Home-exercise Childhood Obesity Intervention: A Randomized Clinical Trial Comparing Print Versus Web-based (Move It) Platforms. Journal of pediatric nursing, 42, pp. 79-84.


Guixeres, Jaime and Bigné (2017). Consumer neuroscience-based metrics predict recall, liking and viewing rates in online advertising. Frontiers in psychology, 8, pp. 1808.
Marín-Morales, J., Torrecilla-Moreno, C., Guixeres Provinciale, J., & Llinares Millán, M. D. C (2017). Methodological bases for a new platform for the measurement of human behaviour in virtual environments. DYNA Ingeniería e Industria, 92, pp. 34-38.
Ausin, J. M., Guixeres, J., Bigné, E., & Alcañiz, M. (2017). Facial expressions to evaluate advertising: a laboratory versus living room study. In Advances in Advertising Research VIII, pp. 109-122.


Colomer Granero, A., Fuentes-Hurtado, F., Naranjo Ornedo, V., Guixeres Provinciale, J., Ausín, J. M., & Alcañiz Raya, M (2016). A comparison of physiological signal analysis techniques and classifiers for automatic emotional evaluation of audiovisual contents. Frontiers in computational neuroscience, 10, pp. 74.
Bigne, E., Llinares, C., & Torrecilla, C. (2016). Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study. Journal of Business Research, 69, pp. 1423-1427.
Higuera-Trujillo, J. L., Marín-Morales, J., Rojas, J. C., López-Tarruella, J., Maldonado, C. L. M., Provinciale, J. G., & Alcañiz, M. (2016). Emotional cartography in design: A novel technique to represent emotional states altered by spaces. 10th International Conference on Design & Emotion.
Maldonado, J. L. T., Trujillo, J. L. H., Abad, S. I., Millán, C. L., Guixeres, J., & Raya, M. A. (2016). Realidad Virtual como herramienta para la valoración emocional de entornos arquitectónicos. El arquitecto, de la tradición al siglo XXI: docencia e investigación en expresión gráfica arquitectónica, pp. 651-658.
Moreno, C. T., Azofra, J. M. A., & Guixeres, J. (2016). ¿Revela el patrón de la mirada el agrado de la publicidad turística?. Esic market, 155, pp. 505-544.


Rojas, J. C., Contero, M., Bartomeu, N., & Guixeres, J. (2015). Using combined bipolar semantic scales and eye‐tracking metrics to compare consumer perception of real and virtual bottles. Packaging Technology and Science, 28, pp. 1047-1056.