We are a multidisciplinary research team joining efforts to shape the future of:

Augmented Reality

Computer Vision

Human-computer interfaces

Consumer neuroscience

Retail spaces

Shopper behavior analysis



Virtual Rehabilitation


Organizational neuroscience

ICT for mental health

VR training


Researching and developing algorithms within the area of Artificial Vision and Machine Learning.



Mario Ortega, PhD




Assessing and promoting the recovery of brain function after an injury and on examining the underlying mechanisms of different brain processes.


Roberto Llorens, PhD




Analysing human being behavior in front of marketing actions like audiovisual campaigns and in front of retail experience both in physical and online stores.

Jaime Guixeres, PhD




Technologies for enhancing human abilities and capacities.

Mariano AlcaƱiz, PhD